When you try to cater for everyone too early on, you are likely to end up creating a product that does a few things, but none of them well enough to deliver value to the customer. In this article, we explore how to avoid that trap by segmenting your target market and user groups to find out who to focus on.
Trying to achieve a common understanding of the reason your product exists and the change it should bring about in people's lives is only achievable if you have an effective product vision, and go about creating it in the right way. And that's what we're going to explore in this article.
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