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The Product Strategy Handbook

A tangible approach to define and articulate your product strategy, starting today.

“This is the guide I wish I had when I was getting started with product strategy.”

Robin Zaragoza, Founder & CEO, The Product Refinery

Who is the handbook for?

Whether you’re a product leader revising the strategy you already have, a department of one creating the first product strategy for the company, or an executive wanting to input more effectively into the strategy process, this handbook has something actionable for you.

In this handbook we cover:

  • The must-have elements of a product strategy

  • Tangible examples of what good looks like

  • Step-by-step processes on how approach product strategy collaboratively

  • A template you can use to build your first product strategy deck

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About The Product Refinery

We help product people become measurably better at their jobs through individual and team product coaching. Our team of product coaches bring together expertise in product management, coaching, product design and digital learning to deliver our highly impactful product coaching programs.

Common challenges our clients come to us for:

  • Developing a product strategy

  • Adopting sound product discovery practices

  • Building and developing a team

  • Career progression

Interested to find out more? Come have a no-strings attached chat to explore the issues you’re facing and find out if product coaching is right for you.

Book a free consultation with a coach

Want to improve your team's performance but not sure where to start?

There are seven pillars or key areas you need to focus on when building a high-performing product team. We explore them in this article.
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