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Our Mission

To help product people become measurably better through practical, evidence-based product coaching.

The practices of product management were still in their infancy when TPR's founder Robin started her career as a product manager.

Product managers mostly had to rely on trial & error to understand the role and master their craft, creating longer cycles for success and lots of frustration along the way.

Thankfully, things have moved on since then. Today there are a plentitude of articles, books, podcasts, trainings, conferences, and communities on how to build great product. But that's not enough. None of those options can help you figure out the right solution for your company, your product, your industry, your team culture, etc. Trial and error strategies remain the default solution.

That’s where TPR comes in.

Our coaching programs are inspired by the challenges Robin faced – and indeed many product people continue to face – while on the path to mastering the craft of product management. Our team brings together expertise in coaching, product design and digital learning to deliver our pioneering product coaching programs.

Our founding team

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Robin Zaragoza

Founder and CEO

Robin has been working in tech for 20 years and delivering product for 15 years, both at start-ups you’ve never heard of and big companies like ebay. She's been the first product manager in the door, establishing ways of working where there was none, and large publicly traded companies, where she led teams of product managers in sunsetting obsolete products while also finding opportunities to grow existing ones.

Over the last 6 years, Robin has trained and coached hundreds of product managers and product leaders. She's seen over and over again the challenges product managers face as their responsibilities expand and they don't have the necessary support to succeed.

Robin founded The Product Refinery to address this gap and empower product people at all stages of their career to grow more quickly and effectively in their capabilities.

Wil Procter

Head of Learning

Wil has been working in digital learning since the early 2000s designing digital learning experiences and building learning teams to solve the interesting problems that arise when learning and technology meet.

He’s worked with a wide range of companies – including Google, Facebook, Barclays, HSBC, Education First, Oxford University Press, The International Olympic Committee, AVADO and CIPD – and has picked up a few industry awards along the way.

Wil joined TPR excited by the idea of building a service for people that is  miles ahead of what's currently available, in both the experience it creates and the effectiveness of the offering.

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