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Our Mission

To help product leaders become measurably better through practical, evidence-based behavior change programs.

The practices of product management were still in their infancy stage when TPR's founder Robin started her career as a product manager.

Product managers mostly had to rely on trial & error to understand the role and master their craft, creating longer cycles for success and lots of frustration along the way.

Thankfully, things have moved on since then. Today there are a plentitude of articles, books, podcasts, trainings, conferences, and communities on how to build great product. But not so when you are moving from managing product to managing people. Trial and error strategies remain the default solution.

That’s where The Product Refinery comes in.

Our programs are inspired by the challenges Robin faced – and indeed many product leaders continue to face – while on the path to powerful product leadership. Our team brings together expertise in coaching, product design and digital learning to deliver our pioneering product leadership programs.

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Robin Zaragoza

Founder and CEO

Robin has been working in tech for 20 years and delivering product for the last 15 of those at companies of various sizes, from early stage start-ups where she was the first product manager, to large publicly traded companies where she led teams of product managers. Robin has spent the last six years consulting to and coaching product leaders.

She’s seen over and over again the challenges product managers face as their leadership responsibilities expand – they’re the same challenges she faced when she moved into product leadership.

Robin founded The Product Refinery to address this leadership gap and empower product leaders to grow more quickly and effectively in their capabilities.

Wil Procter

Head of Learning

Wil has been working in digital learning since the early 2000s designing digital learning experiences and building learning teams to solve the interesting problems that arise when learning and technology meet.

He’s worked with a wide range of companies – including Google, Facebook, Barclays, HSBC, Education First, Oxford University Press, The International Olympic Committee, AVADO and CIPD – and has picked up a few industry awards along the way.

Wil joined TPR excited by the idea of building something miles ahead of typical leadership courses, in both the experience it creates and the effectiveness of the program.

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Alfie's image

Alfie Dennen

Head of Product

Alfie has worked in tech for 22 years, mostly focused on new product creation and Agency roles.

Along with his experience creating start-ups, Alfie has delivered product strategy for companies as diverse as Scottish Power, Specsavers, Google and Kellogg’s, and run product teams for the UK Government.

He is excited about the work TPR's is doing because it delivers genuine value to people who really need it, and he just can’t resist figuring out new ways of solving tricky problems.