Want to make coaching part of your toolkit?

Learn to coach with our program for both established and emerging product leaders.

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Use code "EARLYBIRD" at checkout for 10% off Accelerator & Changemaker packages. Offer expires Sunday Feb 14th.
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Coaching is the skill that I use most often in my professional life.  It’s amazing how effective it can be for helping us to figure something out. I highly recommend both being coached and learning how to coach."

Scott Colfer, Head of Product and Service Standard at Ministry of Justice UK

"When you move into a Head of Product role , coaching your team of Product Managers starts to become one of your primary roles and for some this can be quite a shock."

Anthony Murphy, Lead, Product and Agility @UST Global

Directors / heads of product should be judged by their weakest product manager. Their #1 responsibility is to coach them, and the rest of their team, to be more effective in their role.

Marty Cagan, Partner, Silicon Valley Product Group

Learn to coach, learn to lead

The key skill that most new product leaders lack, and all top organisations expect from their leaders, is the ability to develop autonomous, empowered product teams. And they are fast discovering that the best way to do that is through coaching.

That's why we developed two key coaching programs to help emerging and existing product leaders excel in their approach to leadership.

So whether you are an experienced product manager ready to make the leap to leadership, or a seasoned product leader looking to lead through coaching, The Product Refinery offers high value, high impact learning programs that are focused on practice and evidence.

A fast-paced program focused on practice and evidence

We know the only effective way to learn is by doing, and that's how our program works. It's like a design sprint for coaching skills.

1

Set up your
test

Connect with your coachee and get a baseline measure of their development needs. They will keep you accountable during the program.

2

Build your
skills

Use the online learning materials, activities and your session with a personal coach to master the key skills of coaching.

3

Gather your
evidence

Apply your coaching skills, get a report on how effective you were, then complete your certification call with a TPR assessor.

Testimonials

Martin Graf

VP Digital Products,
Swisscom

“The way this program teaches you to use coaching when interacting with your team gives you far greater leverage and outperforms a traditional leadership approach. Through applying what I learned in the program I’m now able to unleash the full power of each person in my team. The coaching session at the end brought everything together for me, and it’s had a great personal impact that’s sustainable and long-lasting – it’s made a big difference in my life.”

Salman Malik

Director of Product Management,
Expedia Group

"Everything I learned on the program is actionable today, and can be applied across the majority of my meetings and interactions. The program also helped me to reflect on where issues may have originated in the past (not being fully present in the discussion, for instance) and how I avoid those issues in the future (active listening).Using what I learned on the program, I was also able to improve the way I support my direct line reports, so that rather than me telling them what they need to do, they are now able to articulate the next steps for themselves."

Andrew Milburn

Director of Product,
BGL Group

“Knowing you’re part of a process and involving your direct report in the learning journey forces you to be accountable. The coaching session pushed me to self-reflect and the program as a whole helped to refresh my knowledge and kickstart my interactions with my team. I took a lot away from it – it was a bit of a kick up the butt on how I was communicating with and leading my people.”

Testimonials

Salman Malik image

Salman Malik,

Director of Product Management, Expedia

"Everything I learned on the program is actionable today, and can be applied across the majority of my meetings and interactions. The program also helped me to reflect on where issues may have originated in the past and how I avoid those issues in the future.

Using what I learned on the program, I was also able to improve the way I support my direct line reports, so that rather than me telling them what they need to do, they are now able to articulate the next steps for themselves."

What you’ll learn

By the end of the program, you'll have tangible evidence of how you applied the following in a people-leadership situation.
Coaching frameworks

Understand and apply coaching techniques to develop product people

Managing yourself

Understand and manage your behavior and its impact on your team

Listening intentionally

Listen for detail, emotion and deeper understanding

Powerful questions

Learn which questions will achieve the most insight

Leadership habits

Learn the surprisingly simple habits that differentiate exceptional product leaders

Who it's for

The program is personalised in two different ways for you depending on where you are in your career. Whichever path you take, you'll gain certification when you complete the program.
Established product leaders
As someone who is already leading a team, you have the foundation of leadership habits. You'll focus on optimizing your approach to 1:1's and using coaching to make them even better development opportunities for your team members.
TPR leadership coach certification
Emerging product leaders
As someone looking to move into a product leadership role soon, you'll learn and practice key coaching skills, gaining evidence of your ability to develop others before you make the leap into managing people.
TPR product coach certification

Get started with a free taster session

Whether you want to learn to coach others or be coached yourself, we start with a free taster session in which you:

  • experience what it's like to be coached
  • work through a current challenge
  • commit to tangible steps you'll take to overcome your challenge