Joni is on a mission to help people accelerate their product management careers. She leverages her 20+ years of product experience in product discovery, scaling a customer-centric, product-led organization, and product management career advancement. Before becoming a coach, she spent nearly twelve years at Sonos, building products now used by millions of music lovers worldwide. As the first SW PM hired, she helped the company scale from an early-stage start-up to a publicly traded, multi-billion dollar business. Before Sonos, she led product management at two start-ups, both of which were acquired by Fortune 500 companies.

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